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Oct. 30, 2020

024: Glenn Zimmerman: Storytelling for Humans

024: Glenn Zimmerman: Storytelling for Humans

Good stories are human stories

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024: Glenn Zimmerman: Storytelling for Humans
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This week, Dan connects with storyteller, TED talker, video strategist, futurist, and CEO of Mad Bear Productions, Glenn Zimmerman. Glenn, a former TV reporter who now helps brands make emotional connections using video, is deeply passionate about the power of story - and he and Dan trade a few good ones during their conversation. Beginning with the idea that story is the "connective tissue" that builds relationships, Glenn talks about the importance of authenticity, relevance, and emotional connection that make for good storytelling. And it's not all just talk - Glenn backs it up with some personal moments and examples for anyone interested in good storytelling.