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Sept. 25, 2020
019: Chris Bumcrot: Demystifying Market Research
Research is the window into the soul of your audience
In this episode, Dan has the rare privilege of chatting with the brilliant Chris Bumcrot, Managing Director and Co-Head of Research at Sard Verbinnen & Co. It's a deep dive into market research - what is it, why it's important, how to get it right, and how to get it very wrong. They cover the fundamentals, changes happening in the industry, the role research can and should play in the future, and much more. Along the way, Chris talks about his journey from math student to entrepreneur, and how research saved a little-known TV channel called VH-1 from certain failure. For marketers and communicators there is so much practical information packed into this episode, and for everyone else, there's some amazing knowledge to be gained. Above all Chris's passion for research and his love of learning make the hour fly by.
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