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Sept. 18, 2020

018: Gay Flashman: Brand Journalism and Content Marketing in a Purpose-Driven Era

018: Gay Flashman: Brand Journalism and Content Marketing in a Purpose-Driven Era

Powerful B2B Content

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018: Gay Flashman: Brand Journalism and Content Marketing in a Purpose-Driven Era
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In this episode, Dan connects with the incredible Gay Flashman, CEO of Formative Content and bestselling author of Powerful B2B Content, to discuss - what else? - content. It's an especially pertinent conversation, considering the challenges brands face building relationships with audiences in a purpose-driven world. Gay's experiences as a journalist, TV producer, consultant, author, and now owner and CEO of a thriving content agency all give her a unique and authoritative perspective - and a sense of humor - that you won't want to miss.