017: Steve Brown: Marketing, Systems Thinking, and Golden Toilets

Google doesn't care about you

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In this episode, Dan sits down with marketer, entrepreneur, founder of leading agency ROI Online and author Steve Brown to discuss his bestselling book, The Golden Toilet: Stop Flushing Your Marketing Budget into Your Website and Build a System That Grows Your Business. It's a fun, laugh-filled conversation going way beyond toilets and into why Google doesn't care about you, why marketers are like golf caddies, why storytelling is so important, and much more. Steve makes marketing understandable and funny - you might just laugh out loud.